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Per Mollerup

An experimental approach on icon taxonomy

According to Charles Sanders Peirce all signs can be classified into icons, symbols and indexes based on the signs relation to the referent. In this system an icon is limited to a representation that resembles its object. An index carries an actual connection to its object, such as a sign of a telephone on the door of a phone booth. A symbol in contrast has no visual connection to its object. It is an abstract sign that can only be understood through learning its meaning. (Rayan & Hubner, 2006)

Mollerup's taxonomy for trademarks

Per Mollerup's book Marks of Excellence thoroughly studies trademarks, their design, functions and history. The function of trademarks is of course different than that of icons, but there are many similarities in the aspects of their design. Mollerup has also created a complete taxonomy system for trademarks.

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